Sample signal brief
This is what a weekly brief looks like. The companies below are made up: a real brief shows real companies, never people.
Week 14 · Checkinatwork apps Sample with made-up companies
| Company | Size | Buying stage | Activity | Trigger | Next step |
|---|---|---|---|---|---|
| Construction company A, Antwerp | 50–99 | Choosing | 4 of 7 days | Public contract awarded (≥ €500,000) | Call this week: site starts within 6 weeks |
| Installer B, Ghent | 20–49 | Comparing | 2 of 7 days | New branch in the KBO | Send your CIAO checklist |
| Contractor C, Namur | 100–199 | Checking | 1 of 7 days | None | Follow; no contact yet |
Not in the brief: names, e-mail addresses, job titles or IP addresses of visitors.
How do you read the brief?
Buying stage comes from the pages a company reads: learning, checking, comparing or choosing.
Activity counts how many days a week the company read your category. Trigger is a public fact with a source.